Eastman and Hendrick Motorsports Strike 3-Year AgreementPosted on 22 Feb, 2018
Eastman Performance Films, LLC has joined 12-time NASCAR Cup Series champions Hendrick Motorsports as a primary sponsor of driver Alex Bowman and the No. 88 Chevrolet Camaro ZL1 team in the premier NASCAR Cup Series through 2020.
The sponsorship, featuring the LLumar® brand of window film and paint protection film, was announced today at Eastman’s Elite Dealer Conference in San Diego.
Eastman will be a primary sponsor of Bowman, 24, for one race in 2018 and two races each season in 2019 and 2020. The three-year agreement includes associate sponsorship of the No. 88 team in all non-primary events throughout the Cup Series season. In addition, Hendrick Motorsports will utilize LLumar products on all Chevrolet Camaro ZL1 race cars across its entire four-team stable.
“We are pleased to partner with Hendrick Motorsports and everyone involved with Team 88,” said Darrell Reed, Eastman Performance Films’ sales and marketing director. “As a new sponsor, we see tremendous business-to-business potential and countless opportunities to introduce LLumar to millions of fans. The chance to work with a championship organization and a talented young driver like Alex is exciting for our company and our dealers.”
Fresh off winning the pole position for the 60th running of the Daytona 500, Bowman is in his first season driving the No. 88 Chevrolet Camaro ZL1 full-time for Hendrick Motorsports. The Tucson, Arizona, native is a lifelong auto enthusiast who works on and customizes his personal cars.
© 2018 Eastman Performance Films, LLC. Product brands referenced herein with a ™ or ® symbol are trademarks of Eastman Chemical Company or its subsidiaries. All other trademarks are the property of their respective owners. © 2018 Hendrick Motorsports, LLC. The name, likeness and signature of Alex Bowman and the likeness of the No. 88 LLumar Chevrolet Camaro ZL1 are used with permission of Hendrick Motorsports, LLC.